What is meant by Mobile Game App Localization

What is meant by Mobile Game App Localization

The world of video games is creative beyond imagination; quite literally so! The PlayStation, Game Boy or even a smartphone is like a portal that opens into an astonishing universe. But what is most astonishing is that irrespective of country, creed, colour or language, gamers the world over are playing the same games. How is that possible? Translation and video game localization make it possible for these electronic delights to rule over the gaming world's varied populace. Video game localization Video game software and hardware need to be transformed to make them accessible to new regions. Consider the following names: Masaya Matsuura, Hironobu Sakaguchi, Satoshi Tajiri, Hideo Kojima, and Shigeru Miyamoto. Do you know that these five Japanese gentlemen are among the top ten video game designers? Games like Metal Gear and the all-consuming Pokémon are universal phenomena because of the magic of video game translation and localisation. The why, when, how of localization Economic factors drive decisions to localize games. The by-word is profits. Considerations of...
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Importance of Local Online Marketing

Importance of Local Online Marketing

Local customers use search engines like: Google and local business search directories & vertical search directories, to find businesses with their region. Marketing to those audiences at exactly the time they are looking for your services or products is a highly effective means of local search marketing. Mobile Web & Apps Penetration of mobile web and ‘apps’ has revolutionized the ways people are accessing online sources to find best local businesses. Business Directory Listing Business Listings on local search directories, vertical directories and local classifieds have higher conversion when compared with newspaper advertising. Engage on Social Media Engage with your local customers on social channels helps to penetrate your brand, retain customers and build brand loyalty at a very minimal cost. Online Newspapers Ads Increase in readership of online newspapers creates a great opportunity to place text and banner ads to reach the target audience with local business deals. Walk In’s Apart from your website, local online marketing involves marketing of your business name, services,...
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Pre-launch, Launch, Post launch Mobile App Marketing Strategy

Pre-launch, Launch, Post launch Mobile App Marketing Strategy

Mobile App Marketing Life Stages Mobile’s tremendous impact has been recognized,it’s an essential part of the business, and customers demand and expect a mobile app to be a major touchpoint between them and their favorite brands. In fact, 90% of the time spent on mobile devices is devoted to app use alone, making it clear that customers prefer to shop and interact with brands in a mobile environment rather than other channels. So it’s important to have an intuitive mobile shopping experience. Marketing and cross-platform promotion are incredibly important in creating brand awareness, acquiring users, and building an audience for your app. If you’ve already spent time, effort, and money on conceptualizing and building your app, the next step is to market your product and make it a success. A Mobile App product has three marketing life stages: Pre-launch: Build Awareness Launch: Focus on App Store Optimization Post launch: Build and Maintain User Engagement Pre-launch: Build Awareness Ask yourself the following: Who is your target market? What outcome are you...
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Why Local PPC is a Fastest Way to Market Your Business Online

Why Local PPC is a Fastest Way to Market Your Business Online

When you have a business you know that you need to market it. These days putting ads in the paper just aren't enough. You need to do something online. The Internet is generally how people get all their information these days. Instead of opening a phone book to get a phone number, people turn to the web. Or for just about any reasons people turn to the web. You want to get your name out there and get your information to places that people will see it. One tool you can use is Local PPC. And what exactly does it mean? PPC stands for pay per click. It's a great way to advertise online for a small investment. For example 'Google AdWords' is a popular PPC ads program. But why is it a quick and easy way to market business online? Well, you can set it up literally within a few days and effectively achieve results in a short timescale. Unlike SEO...
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