To achieve better ROI the following areas are optimized:

  • Keyword Ranking for Organic and Paid traffic
  • Anchor Text and Link Structure
  • Website, Landing Page & User Experience
  • Building & Testing a Plan
  • Reducing Bounce & Exit Rates
  • Decrease Cost Per Click, Cost Per Lead, Cost Per Acquisition
  • Achieve CTR’s above 8 for Search ads & above 2 for display ads
  • Budgets and Inventory